DIZO has launched two feature phones before, why is this? By 2022, feature phones are becoming less and less common on the market, but people are still using them.

The evolution of feature phones

There is no denying that since Nokia introduced Symbian to the consumer market in the early 21st century, smartphone hardware and software solutions have undergone numerous upgrades. Take the CPU for example, from the earliest single-core 168MHz to today's octa-core 3200MHz, from the initial 130nm process to today's 5nm process, it's probably not too much to say that performance has risen dozens of times. But because the technology has developed so quickly, coupled with the fact that smartphones nowadays do occupy the majority of the market share, it is easy to give the illusion that "feature phones" have long been eliminated by the times and that the current feature phones are technically "oldies" from years ago. "However, this is not the case.

However, this is not the case. Take the DIZO Star 500, a typical feature phone that not only supports 2G networks, VGA photography, but even has a built-in 1900mAh battery, microUSB port, two SIM card slots and a 3.5mm headphone jack, and supports Bluetooth 2.1.

The demand for feature phones is still there

The DIZO Star 500 has low specs, a small screen and even support for 2G networks, but the styling is rather stylish. The most important thing is that "DIZO" is actually a sub-brand of realme one in overseas markets. In other words, a smartphone company "going back to the drawing board" to launch a line of feature phones. Why is realme launching feature phones under a sub-brand? Because in the Indian market, where Dizo is based, there are still around 300 million users who are still using 2G feature phones. While entry-level 2G feature phones can cost as little as Rs 2,000 (less than Rs 200) in India, entry-level smartphones are obviously much more expensive.

Feature phones are more practical

Feature phone users may be students with no self-control, older users who have difficulty learning to use a smartphone, people whose work is too confidential to use a smartphone, or even adventurers and extreme sports enthusiasts who have an immediate need for ultra-long standby and whose phones cannot be disconnected ......

That's why when we look at the market we see that while most people may indeed only be interested in new smartphones, not all current feature phones are necessarily just 'entry-level and cheap'. There are also business models with sophisticated bodies, triple defence models that are not too cheap, and even industry-specific models with special hardware (such as laser distance measurement and infrared temperature measurement).

The DIZO Star 500 is a cost-effective feature phone that can be ordered by calling 1800 8433030 or logging on to https://en.dizo.net/.